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This domain usamulticulturalcalendar.com had the following in the homepage, "The 2015 Multicultural Calendar is titled Attitude of Gratitude." We analyzed that the webpage stated " Support your message of Diversity and use this calendar." It also stated " To give to your clients to support your message. As giveaways at conventions and career fairs. As an appreciation gift to participants in diversity initiative workshops. For managers and heads of departments to increase their awareness. Pick or mix your calendars." The header had diversity as the highest ranking search term. It was followed by diversity calendar, calendar, and honoring differences which isn't as ranked as highly as diversity. The next words they used was wall calendars. online diversity calendar was also included but could not be understood by search parsers.